About Andrew Hearst

I'm Andrew Hearst, a New York-based writer, editor, designer, musician, and gadabout. You can learn a bit more about me here.

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Best of Panopticist
Magazines
The Magazine Covers
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November 2006
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March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005

The Pound of Flesh
Lingua Franca

Such Exquisite Dumbness
The New York Sun

Blue Laws and Black Markets
The New York Sun

The Unimaginative Imaginatist
The New York Sun

One Man's Machines
The Village Voice

David Granger Has Something Stuck Between His Teeth
Mediabistro.com

Tucker's World
Mediabistro.com

Can the Paperless Magazine Make It?
Columbia Journalism Review

Jim Romenesko
James Wolcott
Gawker
Eat the Press (Huffington Post)
Media Matters
Dan Kennedy
Veiled Conceit
Bob Somerby
Roger Ailes
FishbowlNY
Digby

Clive Thompson
Rob Harrell
Maura Johnston
Peter Dizikes
Terri Senft
Tom Igoe
Carrie McLaren
Randall Rothenberg
Chris Allbritton
David Callahan
Rebecca Skloot
Julian Rubinstein
Rob Warner
Daniel Radosh
Mike Daisey
Caleb Crain
Heath Row
Jami Attenberg
Emily Votruba
Chris Millward
David Feige
Emily Gordon
Maud Newton
J. Edward Keyes
Jod Kaftan
Lindsay Robertson
Jen Bekman
Elizabeth Spiers
Lockhart Steele

Talking Points Memo
Jason Kottke
Gothamist
Curbed
Triple Mint
whatevs.org
Low Culture
pullquote
Old Hag
Kung Fu Monkey
Cool Hunting
Cult of Mac
design*sponge
Apartment Therapy
Rake's Progress
Beatrice
The Elegant Variation
Maccers
MemeFirst
Andrew Krucoff
Catherine's Pita
Cityrag
The Fold Drop
escapegrace
Filmoculous
Death May Be Your Santa Claus
Can't Stop the Bleeding
Encyclopedia Hanasiana
Rick's Cafe Americain
Men's Vogue Daily
Heaneyland!
The PreCogs
Jim Affinito
All the Little Live Things
Language Log
Design Observer
Drawn!
music (for robots)
Donkey Rising
Daily Kos
Atrios
Tapped

The Manhattan Project
Watergate-era
conspiracy thrillers

Joe Frank
Don DeLillo
détournement
analog filters
looping devices
Doonesbury
Swiffer
The Beatles
William Orbit
Roth-era Van Halen

Rolf Harris
Steve Garvey
Land of the Lost
my right thumb
Enid Blyton
Roald Dahl
Asterix
Tintin

Erlend Øye, DJ-Kicks

Grandaddy, Sumday

Röyksopp, Melody A.M.

Phoenix, Alphabetical

Van Halen, Van Halen

Fountains of Wayne, Utopia Parkway

Freaks and Geeks
Arrested Development
The Office
The Daily Show
Curb Your Enthusiasm


August 5, 2007
The New York Review of Looks

Here’s an outtake from my December 2005 Vanity Fair assignment:

The New York Review of Looks

Other outtakes are here and here.

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categories: The Magazine Covers

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From the Vault: Covers for Vanity Fair, December 2005

Remember The Great Magazine-Cover Spree of 2005-2006? In the fall of 2005, Vanity Fair approached me to do some fresh covers for the magazine’s Vanities section. I worked on a bunch of concepts for them, and four new covers eventually appeared in the December 2005 issue. Here they are; I’ve never posted them before. A few of these have been modified slightly from the published versions.

The hed was “The Celebrity Invasion,” and the dek was “V.F. samples a few of the new star-studded magazines on the drawing boards.”

Celebrity Reports

The National Enquirer as Esquire

(“Esquire” doesn’t have an “n” in it, so I created one by chopping out the “u” and rotating it 180 degrees. Whee…)

U.S. News as OK

The E!conomist

Outtakes from the assignment are here, here, and here.

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categories: Art and Design, Magazines, The Magazine Covers

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September 10, 2006
This Month in Vanity Fair: Pranking The Weekly Standard

Thanks to something Tom Cruise and Katie Holmes created, the October issue of Vanity Fair has gotten a little bit of attention. The issue also contains something I created: a fake cover flap you can cut out and attach to a newsstand copy of The Weekly Standard. It’s on page 272, in the Vanities section. More details are here.

The Weekly Standard cover flap: Okay, fine, we admit it: The Iraq War was a mistake, and George W. Bush is so stupid he scares even us. Plus: William Kristol on being deluded for six years. Brit Hume on 50 things Michael Moore was right about. Charles Krauthammer on why he wants a do-over on everything--everything!--starting with the 2000 election. Fred Barnes on the joys of not wearing pants.

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categories: Art and Design, Best Of, Magazines, News and Politics, The Magazine Covers

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June 12, 2006
Hearst Launches Seventeen Spinoff for Adolescent Boys

Sementeen

(You know how sometimes you get an idea for a magazine cover, and you sit down and create it, and it makes you laugh, but then you think, Hmm, maybe I shouldn’t post this, because it’s kind of in bad taste? And then you put it aside for a while? And then two or three months later you revisit it, and you find yourself thinking, Hmm, why not post this? And then you spend some time redesigning it, and then you upload it to your server? Like this?)

(The main coverline font is Tobias Frere-Jones’s lovely and ubiquitous Gotham, which you can buy from Hoefler & Frere-Jones.)

(Go to this page for more covers like this.)

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categories: Art and Design, Magazines, The Magazine Covers

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April 17, 2006
To Clarify Its Mission, Us Weekly Adds Four Letters to Its Name

In recent months, the celebrity weeklies have been all pregnancy, all the time. So on some level this makes sense:

Uterus Weekly. Va Va Womb! Jolie's Gigantic! Brad and Angelina's unborn daughter is already more famous, and more sexy, than you'll ever be. We know you're wondering: What's the fetus REALLY like? We went inside to find out. AN EXCLUSIVE U.W. REPORT

(Go to this page for more stuff like this.)

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categories: Art and Design, Film, Magazines, The Magazine Covers

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November 30, 2005
Gawker Media Sold to The New York Times Company? The Truth Behind the Rumor

Yesterday Gawker expressed bafflement regarding Russ Smith’s assertion in The New York Press that Gawker Media has been sold to The New York Times Company for $32 million. “As this is utterly ridiculous and unequivocally not true,” Gawker wrote, “we imagine Smith intended the piece as some sort of quasi-parody.”

But Smith, as unhinged as he most certainly is, may be onto something. A well-placed source inside the Times sent me a screenshot of an in-house mockup of Gawker redesigned to conform to the look, feel, and editorial tone of the Times Company’s flagship website. It’s not a pretty thing: Something is definitely lost when the snarkiness of Gawker is filtered through the bland, establishment-friendly tone of the Times. Let’s hope this deal doesn’t actually go through—it would mean the end of Gawker as we know it. Click on the logotype below to see the rest of this top-secret design.

Gawker on the Web

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categories: Art and Design, Best Of, News and Politics, The Magazine Covers

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November 7, 2005
In Vanity Fair This Month: U.S. News Goes Lowbrow, Consumer Reports Chases Celebrities, and More

A couple of months ago an editor at Vanity Fair approached me to see if I wanted to try to come up with something for VF. It worked out pretty nicely: I have a page of four new magazine covers in the December 2005 issue. The issue is on newsstands now; it’s the one with Kate Moss on the front. I can’t post the four covers here, at least not yet, but I will tease you with the logotype for one of them:

U.S. News & World Report as OK!

For the rest of this cover, plus three other brand-new ones, see page 288 of the December Vanity Fair. I’m excited to be in the same publication as this guy and these guys, among other fine contributors.

[UPDATE: In August 2007, I finally posted all four covers.]

During the process, I submitted a few design concepts that we decided not to pursue, including an earlier version of the cover below, wherein genetic material from this magazine has been spliced into the DNA of this magazine. I reimagined most of this one over the weekend, so it’s more or less oven-fresh. (As you’ll discover if you check out Vanity Fair, a different but related concept did make it into the magazine.)

Esquire as The National Enquirer. The 2005 Boobiest Achievement Awards. Jessica Simpson: Hall of Fame. Lindsay Lohan: A scar we love. Susan Sarandon: Lifetime achievement.

This cover I posted a few weeks ago is also an outtake from the Vanity Fair assignment. Yes, I know: Too many boob jokes recently. But sex sells magazines!

I probably won’t be doing too many more of these covers—I want to start doing more stuff like this. I have one other cover in mind that I’m planning to create and post in February, for reasons that shall become clear…

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categories: Art and Design, Best Of, Magazines, The Magazine Covers

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October 16, 2005
Forbes Goes Lad-Mag ... Sort Of

She dazzled her professors at Stanford. Her company is storming the NASDAQ. She's already worth $23 million. She's also a 36D. The 10 hottest female MBAs. They're so money. In more ways than one.

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categories: Art and Design, Magazines, The Magazine Covers

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August 15, 2005
Radar Isn’t the Only Magazine Recycling George Lois’s Classic Esquire Covers

As Matt Haber observed last week, the cover of Radar’s September/October issue was art directed by George Lois, the advertising genius who created dozens of classic Esquire covers between 1962 and 1972. The new Radar cover is a parody of a Lois Esquire creation that caused a big controversy in early 1968.

Here’s what no one’s noticed yet: For some time now, George Lois has been happily recycling his old Esquire covers for a bunch of other magazines. The one below is on the newsstand right now. Click on the image to see the Lois original.

Oh my God -- you can see Tara Reid's boob-job scar.

[This post originally contained two more George Lois riffs, but I don’t think they worked as well as the one above, so I took them down…]

(Go to this page for more stuff like this.)

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categories: Art and Design, Best Of, Magazines, The Magazine Covers

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July 11, 2005
Steve Jobs Announces the Latest Addition to the iPod Family: the iPod Harper’s Special Edition

At a joint press conference yesterday at 666 Broadway, Apple C.E.O. Steve Jobs and Harper’s editor Lewis H. Lapham announced a historic collaboration between their two companies: the iPod Harper’s Special Edition.

iPod Harper's Special Edition

“This merging of two iconic designs is exactly the sort of innovation that has made Steve Jobs the most dynamic businessman of his generation,” said Lapham. “From the tasteful use of the Goudy Old Style typeface to the reproduction of my signature on the back, this gadget perfectly captures the essence of the Harper’s brand—and the sound quality is nothing short of Brahms-worthy. I am thrilled to lend the magazine’s name to this ingenious device.”

iPod Harper's Special Edition, back

“The iPod Harper’s Special Edition is a perfect combination of form, function, literary merit, and antiplutocratic politics,” said Jobs. “The massive hard drive and crisp full-color screen are ideal for storing and displaying photographs, and each unit comes preloaded with high-resolution photos of every writer whose work has appeared in the magazine during Lewis’s long tenure: Thomas Frank, Barbara Ehrenreich, David Foster Wallace, Jonathan Franzen—even Christopher Hitchens, though you can easily delete that one if you want to.”

“Total storage space on the iPod Harper’s Special Edition, in gigabytes: 60,” said Lapham. “Amount each one will cost: $399.”

“Number of media legends who came together to create this exciting new Apple product: 2,” said Jobs. “Chance that literary-minded American consumers will find this new iPod impossible to resist: 1 in 1.”

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categories: Best Of, Magazines, Music and Audio, The Magazine Covers

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June 20, 2005
Jacko Makes the Cover of Bad Touch Weekly ... Again

The creeps at Bad Touch Weekly have put Michael Jackson on the cover again. This must be BTW’s sixth or seventh Jacko cover in a row. Jeez.

Bad Touch Weekly

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categories: Art and Design, Magazines, The Magazine Covers

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March 29, 2005
Cover-up at Parents Magazine

In their quest for newsstand “pop,” many magazines design their covers in such a way that the logotype is almost an afterthought. Titles of magazines are often partly blotted out by celebrity heads, torsos, hair, and other body parts. This April 2005 cover of Parents magazine demonstrates the perils of this design technique:

Parents Magazine

(Note that I never said this was the real cover. You can find a lot more of my designs on the Magazines category page.)

(Inspired partly by a brief moment in a recent episode of Arrested Development involving Buster and an alarm clock.)

UPDATE, June 2005: This cover escaped from its moorings several weeks ago and has traveled all over the net, creating a small urban legend in the process. See this June 14 post for the story of how Snopes.com stepped in to debunk it.

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categories: Art and Design, Best Of, Magazines, The Magazine Covers

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March 17, 2005
Understatement Weekly

Hey, check it out, a new magazine:

Understatement Weekly

(I did this one in Quark.)

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categories: Art and Design, Best Of, Magazines, The Magazine Covers

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February 13, 2005
The Surprisingly Retro Design of Sylvester Stallone’s New Magazine

Pea-brained thespian Sylvester Stallone has a new magazine out. Who would’ve guessed they’d go with such an allusive design?

Sly

[I reverse-engineered this in Photoshop this time—not in Quark, as I usually do. Here is the real cover of Sly.]

[Not sure what this is all about? Some insight can be gleaned here.]

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categories: Art and Design, Best Of, Magazines, The Magazine Covers

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February 6, 2005
If Janice Min’s Magazine Looked Like Lewis Lapham’s

Because sometimes I play around with Quark when I’m bored.

Us Weekly as Harper's

(Go to this page for more stuff like this.)

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categories: Art and Design, Best Of, Magazines, The Magazine Covers

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January 12, 2005
American Gentrifier

As Gawker noted in November, the American Gentrifier cover below appears on the flip side of the Winter 2005 issue of Stay Free!, the lefty cultural mag edited by the brilliant and hilarious Brooklyn resident Carrie McLaren. That’s me holding the baby; it was the first time I’d ever worn a Baby Bjorn, and it may well be the last. (The wife and baby are models too.)

American Gentrifier

I had nothing to do with the concept or design of this cover; I simply showed up at the photographer’s studio and did my best imitation of an emasculated Park Slope husband. The issue is being distributed free throughout Brooklyn at cafes and other establishments. If you’re rarely or never in Brooklyn, you can buy the issue for $2.95 at a number of bookstores around the country, including one of my favorites, Manhattan’s St. Mark’s Bookshop. The issue is also available via the Stay Free! website.

Carrie apparently thinks I look like the archetypal clueless yuppie, because this is the second time she’s enlisted me as a model for one of the parodies that appear on her magazine’s back cover. Four or five years ago, I appeared on the back of Stay Free! in an anti-S.U.V. parody:

I'm an Asshole!

Don’t you love how my belt doesn’t match my shoes? Carrie just marched me around the streets of SoHo posing me in front of parked S.U.V.s. They were everywhere. I was surprised to discover just how many of them there are. I have a driver’s license, but I rarely drive, so I’d never really had cause to notice them.

Carrie had this ad made into postcards, which you can buy on the Stay Free! website.

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categories: Magazines, The Magazine Covers

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Join Rolf Harris Singing The Court of King Caractacus and Other Fun Songs
Boards of Canada, The Campfire Headphase
Fountains of Wayne, Utopia Parkway
The Postal Service, Give Up
Royksopp, The Understanding
Van Halen I
Don DeLillo, White Noise
Richard Rhodes, The Making of the Atomic Bomb
Robert Caro, The Power Broker
The Portable Nietzsche, edited by Walter Kaufmann
Sidney Cohen, The Beyond Within
Tibor Kalman, Perverse Optimist
Vanity Fair
Book Magazine
Lingua Franca
Civilization magazine
Columbia Journalism Review
American Gentrifier